MUSIC
The 7 laws of Shatta Wale.
Shatta Wale (@shattawalegh) is a household name. No debating that. Before you start a long argument about your position on his brand and influence, pause and read what these thinkers/professional speakers Bernard Kelvin Clive and Jeremiah Buabeng have to say about the phenomenon that is Shatta Wale.
1. The law of controversy:
if I can stir a controversy at every unique point in time, I can keep my name on the lips of the Ghanaian on the street and therefore sustain my name recognition and my relevance. That's it! The Shatta brand thrives on controversy. And he doesn't fail to deliver one every now and then for our entertainment and for his profit.
2. The Law of Anti-Establishment:
Wale is not unaware of growing public sentiment against institutions such as Charterhouse. He takes advantage of it by calling them out for a duel every now and then and posturing as the victim. Does it work? You bet!
3. The Law of Disruptive marketing:
He, unlike, other artistes always knows how to start top of mind and get the media to keep talking about him. In that way he thrives. He uses his cunning disrupting ways to break the news about his music and movements. Thinking about the fake Adidas move? Yeah! You have got the drift now! A savvy business man, he is!
4. The Law of the Rebrand:
When the first brand isn't working, rebrand! Wale strategically and successfully rebranded from the then ‘Bandana' brand that failed to attract him the needed clout to the much widely revered brand “Shatta Wale”. His rebranding is arguably the most successful by any contemporary artist. It has worked wonders and still thriving. He didn't only secure a name rebrand, but also devised a strategy to annex his genre of music – dancehall.
5. The Law of the Tribe:
He has built an enormous tribe – The Shatta Movement (SM), something most brands, his predecessors and even peers couldn't build or manage. He has a raving fan base that has become his core tool to push his brand to the masses and consequently to the top. A strategy emerging artistes must learn and adopt but of course one that takes genius to execute.
6. The Law of Unconventional:
it's the 21st century, folks, and you can't capture people's imagination if you are doing what everybody does. So Shatta's response to this is: be unconventional! Break the rules! Challenge everything the people are used to seeing and hearing. Some will hate you but that hate will still fuel your fame and keep you on top of your game! It's a formidable Shatta law and it works!!!
7. The Law of the Ghetto:
Shatta is popular for the same PRINCIPLE that made Peace FM worked; he reaches out to the masses, the people on the street, the ghetto. If you a Harvard-schooled prim and proper person, Shatta will likely not be your man. Unfortunately, for you, people like you are in the minority. The majority are on the street. He identifies with hustlers; people who have no strategy to succeed and are counting on their street smarts and aggressiveness to push them to the top.
So there they are, the 7 laws of Shatta Wale. Now, let the controversy begin.
“If you build a solid brand, even when you wear ‘FAKE' it will be hot ‘CAKE', because you have raving fans who will defend it to their death!” ¬ Bernard Kelvin Clive.
By : Bernard Kelvin Clive & Jeremiah Buabeng
Recommended
Ghanaian artist Ace Cube makes a vibrant comeback with his latest track, “Nekpoo,” mixed by Startick. The title, derived from the Ewe language, translates to “stay cool,” embodying the song's laid-back essence and uplifting message.
“Nekpoo” is a fusion of Afrobeat/Amapiano elements and catchy melodies, creating an infectious rhythm that encourages listeners to unwind and enjoy the moment.
Startick's adept mixing brings out the best in the track, enhancing its overall sound quality and appeal.
The song's chorus, coupled with its positive lyrics, promotes a sense of optimism and happiness, making it a perfect addition to any playlist. Ace Cube's return with “Nekpoo” showcases his musical prowess and ability to connect with audiences through feel-good tunes.
With its catchy beats and uplifting vibe, “Nekpoo” is set to captivate listeners and solidify Ace Cube's position as a promising talent in the Ghanaian music scene.
Stream and Download Below
Ace Cube – Nekpoo (Mixed By Startick)
AUDIOMACK
SOURCE: Dklassgh.Com
Recommended
Ghanaian Reggae Dancehall sensation Rizzlah Stylah has just released a scorching new Afrobeatz single titled “Pepper,” with production credits going to the talented HBeatPro.
Known for his infectious energy and captivating rhythms, Rizzlah Stylah brings a fresh vibe to the Afrobeatz scene with this latest release.
Rizzlah Stylah’s new single “Pepper” takes a fresh approach to the love song genre, blending elements of Dancehall and Afrobeatz to create a captivating musical experience.
The track explores themes of passion, desire, and the intensity of romantic relationships, adding a spicy twist to traditional love song narratives.
LISTEN HERE – https://distrokid.com/hyperfollow/rizzlahstylah/pepper-2/
“Pepper” is a high-energy track that showcases Rizzlah Stylah’s lyrical prowess and his ability to blend traditional Ghanaian sounds with modern beats seamlessly. With its catchy hooks and irresistible groove, the song is sure to get listeners on their feet and moving to the rhythm.
HBeatPro’s production skills shine through on “Pepper,” creating a rich sonic tapestry that complements Rizzlah Stylah’s dynamic delivery. The result is a track that not only entertains but also leaves a lasting impression.
Fans of Ghanaian music and Afrobeatz enthusiasts alike are in for a treat with “Pepper.” It’s a testament to Rizzlah Stylah’s talent and versatility as an artist, and it’s bound to make waves in the music scene.
Stream and Download Below
Rizzlah Stylah – Pepper (Prod by HBeat Pro)
Audiomack
Recommended
Ghanaian Musician cum song engineer Khedie has recently released a soul-stirring new song titled “Higher,” Produced by KD DeBeatBoss himself. In this uplifting track, Khedie expresses his gratitude and praises to God for His continuous goodness and mercy throughout the years.
“Higher” is more than just a song; it's a heartfelt expression of faith and appreciation for the blessings and guidance received. Khedie's lyrics resonate with themes of thanksgiving, acknowledging God's faithfulness and the impact of His grace in every aspect of life's journey.
With KD DeBeatBoss's expert production, “Higher” delivers a powerful musical experience that combines captivating melodies, stirring vocals, and uplifting instrumentation. The song's arrangement uplifts the spirit, creating an atmosphere of worship and celebration for listeners.
Khedie's vocal delivery is sincere and heartfelt, conveying a deep sense of gratitude and reverence. “Higher” serves as a reminder to count one's blessings and to always acknowledge the source of strength and inspiration.
As Khedie shares his testimony through “Higher,” listeners are encouraged to reflect on their own journey and the moments of divine intervention and provision in their lives. The song's message of praise and thanksgiving resonates across different audiences, making it a standout track in the realm of gospel-inspired music.
“Higher” by Khedie is a testament to the power of faith and the transformative impact of acknowledging God's goodness. It's a song that uplifts, inspires, and invites everyone to join in celebrating the greatness of the Almighty.
Stream and Download free music below
Khedie – Higher (Prod by KD DeBeatBoss)
AUDIOMACK
SOURCE: Dklassgh.Com
Recommended
“COVID Messed Me Up” – Guru Recounts
“I’m Not Bothered About Shatta Wale Mocking My Disability; It Speaks A Lot About Him” – Stonebwoy (Video)
“I Spend 800 Cedis Daily Whenever I’m In Accra” – Kyekyeku Reveals
WTM Tourism Awards in South Africa Honors Cultural Oneness Festival
“Just Make Someone Smile Whenever You Have The Chance, People Are going Through A Lot” – Serwaa Amihere (Video)
“I Wanted To Be An Actress But I Switched To Music Because Of My Crush” – Tiwa Savage
“Marriage Can Lead To Your Success Or Downfall, Just Be Careful” – Kwaku Manu (Video)
“My Paddy You Go Rush And Bite Your Finger” – Stonebwoy Subtly Jabs Shatta Wale (Video)
My “Fa no fom” song is bigger than all Daddy Lumba’s songs combined – DJ Azonto
“At Age 14, I Was Stealing Cars” – Shatta Wale Trolls Stonebwoy (Video)
Henry Fitz leaks first chat with Nana Aba as alleged nude video claims and other dirty secrets pop up
You’re a witch – Serwaa Amihere and Nana Aba fight dirty as more dirty secrets drop all alleged by Henry Fitz
Criss Waddle likes it bushy – Abena Korkor says as she posts her naket picture with her bushy V online
“At Age 14, I Was Stealing Cars” – Shatta Wale Trolls Stonebwoy (Video)
We have not broken up- Fella Makafui Reveals as she betrays Medikal (Video)
Captain of the boat that capsized and drowned Junior Pope tells his story
Criss Waddle is a fraud boy; – Abena Korkor Goes deep into how AMG boss allegedly made his money
“I’ve Divorced Fella Makafui & I Don’t Regret It” – Medikal Recount What Cαυsed Divorce With Fella Makafui
Ace Cube – Nekpoo (Mixed By Startick)
Nana Aba Anamoah gave me Sandra Ankobia in exchange for a fridge – Henry Fitz
-
ENTERTAINMENT NEWS5 days agoCriss Waddle likes it bushy – Abena Korkor says as she posts her naket picture with her bushy V online
-
ENTERTAINMENT NEWS2 days ago“At Age 14, I Was Stealing Cars” – Shatta Wale Trolls Stonebwoy (Video)
-
ENTERTAINMENT NEWS3 days agoWe have not broken up- Fella Makafui Reveals as she betrays Medikal (Video)
-
ENTERTAINMENT NEWS5 days agoCaptain of the boat that capsized and drowned Junior Pope tells his story
-
ENTERTAINMENT NEWS5 days agoCriss Waddle is a fraud boy; – Abena Korkor Goes deep into how AMG boss allegedly made his money
-
ENTERTAINMENT NEWS7 days ago“I’ve Divorced Fella Makafui & I Don’t Regret It” – Medikal Recount What Cαυsed Divorce With Fella Makafui
-
MUSIC7 days agoAce Cube – Nekpoo (Mixed By Startick)
-
ENTERTAINMENT NEWS4 days agoShatta Wale mercilessly insults Stonebwoy’s late mother again (Video)