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Edem outdoors Timberland outlet in Tema

VRMG rapper Edem launched the latest of his entrepreneurial efforts on Monday May 1 at Tema in Accra.

Now a sole representative/ambassador for global boot brand Timberland in West Africa, the Koene man opened “The Timberland Shop”, an outlet for Ghanaian customers to get a variety of original boots by the brand.

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Speaking at the grand opening, Edem was full of gratitude for this new milestone. He also assured to be present in the shop once a week, signing autographs for interested persons. The Timberland Shop can be located inn Tema Community 25, and is the first of its kind in the country.

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Born Denning Edem Hotor , Edem first broke into the music industry as Ayigbe Edem, with his widely successful 2009 debut Volta Regime. He followed it up with Mass Production in 2011. A third one, Books and Rhymes was announced months ago. His music style is a fusion of hip-hop to dancehall, reggae and hi life. A brilliant discography consisting songs like Ghetto Arise, Heyba, Bougez, Bra fremi fremi, Nyedzilo, Kpordawoe, and Koene have made him among some of the country’s most sought after artists.

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His forthcoming TAA (The African Answer) album will be distributed by world-famous eOne Music US.

Here’s footage of the opening courtesy Ghana Music:

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