Ghanaian rapper Edem (@iamedem), born Denning Edem Hotor has debunked rumours circulating that he has been made a brand ambassador for Timberland boots.
According to Edem, encouraging the youth was his prime focus for setting up the boutique.
“I’m not a brand ambassador for Timberland boots, I have partners who bring in the original; we work hand-in-hand to get mutual benefits.
We just make sure we get the originals from the right source; so I’m not at any level being an ambassador for Timberland; or Timberland worldwide. We have the funds to be able to bring them in; we get a good deal, and people here can also get a good deal.”
The rapper recently opened a Timberland boutique at Community 22 where he trades in original Timberland boots.
He told Eric Acquah on Amansan TV, “I just feel I have to empower the young ones, we have to grow to become better people. Everybody saw me in 2009 with Hammer and when I left him, I had to continue to grow”.
According to the Nyedzilo hit singer, the Timberland brand is very stylish and original.
“I feel that it’s right to have that in the market, but the real reason I brought Timberland is because myself as an artist I don’t get the original ones to buy whenever I go to the market. I always get the inferior ones and I’m thinking there are people like me who would want the proper ones, the originals from the source, so why not supply or fill that need for people who need original Timberland. You never know, I might start selling original converse.”