A Reality TV show was launched in Ho the Volta Regional Capital to project and expand marketing options for tourism in Ghana, the project which is initiated by GEK Media Communication is aimed at showcasing tourism attraction sites through productions that will capture new locations and film them for public viewing.
The TV Reality Show titled adventure Ghana is an epic TV concept developed to promote tourism in Ghana using quest and interesting storylines.
The company outlined two important objectives as a guiding focus for the project:
1. To develop regional marketing brands and national marketing and tourism brand ambassador who would be actively involved in promoting Tourism in their respective regions and a national ambassador who heads the team.
2. To influence more, the decisions of tourist in terms of choosing Ghana as a point of destination for tourism using our films and in so doing boost tourism.
3. To promote socio-cultural values of communities and project them properly for education.
The maiden edition of the TV series titled THE LOST STAFF “LEGEND OF THE MISSING CHEST” Which is the first of the adventure Ghana epic series. The show comes with a story line that tells a tale of a mystical staff discovered by some African fishermen somewhere in the then gold coast now Ghana and handed over to king Agorkoli.
According to the Executive Director of the show, speaking at the launching, each region shall be approached with a quest; ten contestants shall be drawn from the region to contest in a quest that will be organized for indigenes of a particular region.
There will be a national grand final (The Search for the symbol of unity) a concept designed to promote peaceful co existence in Ghana involving winners of all the regional quest, to determine a national winner and the one who leads the team of tourism ambassadors.
The quest will be rotated until all regions are exhausted. The winner of a region becomes the regional tourism marketing ambassador and qualifies automatically for the national quest to become a national tourism brand ambassador.
He added that the filming of this edition shall be done at locations such as likpe ancestral caves, tafi – atome monkey sanctuary mount Gemi located at amedzofe in the volta region including other undiscovered but new and exciting tourist attraction sites that has been selected for filming.
PARTICIPATION BENEFITS INCLUDE:
i. Regional winners will take Home GHC 5,000 and 32” LCD TV
ii. Other contestants who participate in the quest shall get a GHC 1,000 and a mobile phone as participation fees win or lose.
The Grand finale – National Contest
i. National Winner shall get a Brand New Car
ii. GHC 5,000
iii. One (1) marketing contract + travelling opportunities.
CALL TO ACTION
Having announced participation and benefits, the Lost Staff “Legend of the Missing Chest” was officially launched. The quest is now open to members of the public between 18 – 30 years of age; you can register to enter for the quest through the adventure Ghana website at www.adventureghana.com or buy a copy of the mirror newspaper, fill the form and follow instructions inside to register for the quest.
Registration fee is GHC 50 only payable to
GCB bank Account Number 5301180000050
NIB Bank Account Number 12040669051801
Upon payment take a snapshot of the teller/receipt of payment and send to 0546806650 on whatsapp then proceed to the website at www.adventureghana.com to complete registration process.
To add to the excitement and thrills, the home audience is not left out of the quest, they will also be engaged during the airing of the show, opportunities like text to win, solve puzzles to win gift items such as mobiles, tablets and cash prizes are also available.
Institutional partners are Ghana Tourism Authority and National commission for civic education Volta Region.